Think about how many times you hit the brake pedal each time you drive your vehicle. When the brake pedal is depressed, friction is created by the brake pads clamping the brake rotor. This friction creates an immense amount of heat and with it comes brake dust. Brake dust is comprised of dust from the pads and metal filings from the rotor. This ferrous mixture eats away at the protective coating on your wheels and will actually pit the metal over time, hindering the shine and luster of the painted, polished or machined finish. McKee's 37 Ceramic Wheel Coating resists the effects of brake dust and keeps your wheels protected. The nano-glass ceramic coating created by McKee's 37 Ceramic Wheel Coating can withstand the rigorous abuse that wheels are exposed to every time your vehicle is driven. McKee's 37 Ceramic Wheel Coating will keep your wheels cleaner in between regular washes. The surface tension created by McKee's 37 Ceramic Wheel Coating is so immense that brake dust, dirt, grime, oil, and tar will simply rinse off. Wheel cleaning is not a fun task! Make it easier by applying a coat of McKee's 37 Ceramic Wheel Coating to your wheels. You’ll be amazed at how effortlessly brake dust is removed, even on brake-dust ridden German sports sedans. McKee's 37 Ceramic Wheel Coating makes laborious wheel cleaning a thing of the past, allowing you to spend more time applying your favorite tire gel or polishing your exhaust tips to a mirror shine. McKee's 37 Ceramic Wheel Coating protects and enhances the appearance of all types of wheels, including clear coated, painted, polished aluminum and chrome. The coating dries crystal clear and only takes seconds to apply. Treated wheels will be protected for up to 2 years! Aftermarket wheels are expensive. By applying a coat of McKee's 37 Ceramic Wheel Coating once a year you ensure they retain the appearance the caught your attention in the first place. McKee's 37 Ceramic Wheel Coating is hyper-concentrated.