This tire shine actually works and lasts! After reading the many reviews, I remained a bit skeptical about this purchase. To my pleasant surprise, Meguiar's Hybrid Ceramic Tire Shine actually works as advertised.As recommended, I cleaned my tires and allowed them to dry before applying. Rather than spray directly on the tire (creates an uneven and super-glossy finish), I used a convenient disposable & reusable 6" paint pad to apply. If carefully applied with a pad, there is no wheel cleanup needed. Also, this technique requires only a small amount of Meguiar's to be sprayed on the pad. It provides an even and desirable semi-gloss finish.Once applied with a pad and completely dry, this stuff creates an authentic new tire look -- not too shiny or fake looking. The treatment really does last 2-3 times longer than other similar products. I've found that if consistently applied after each car wash, this stuff seems to build up on the tires and the results get a bit better and last even longer. This one is a winner. Check out Meguiar's for yourself... you'll be glad you did.